Back to today’s briefing

Story perspectives

Tesla's European Sales Plummet Amid Rising Chinese Competition

11/29/2025

31 7 Full Breakdown

Center

Tesla Sales Decline

Tesla, Inc. posted a 48.5% year-over-year drop in European sales in October, per the European Automobile Manufacturers' Association.
BYD Co., Ltd. sold over 17,000 cars in October, showing intensified competition from Chinese brands in Europe.
Analysts expect no quick recovery for Tesla, which offers only two models in Europe.
European automakers push regulatory changes to support the industry amid competition and high energy costs.

Left

Škoda Boosts EV Sales

Plug-in hybrids now hold 9.4% of the European new-car market, overtaking diesel in fifth place.
Diesel sales fell 24.1% year over year in Europe, reflecting a decline since the 2015 Dieselgate scandal.
Škoda Auto reported growth in electric vehicle sales, with electric-vehicle share rising from 11.1% to 24.1% in one year.
The Škoda Elroq contributed to this growth, achieving 100,000 sales.

History

Historical Context

The Volkswagen emissions scandal, known as Dieselgate, erupted in September 2015 when the EPA revealed that Volkswagen had equipped diesel engines with software to cheat emissions tests. This deception affected approximately 11 million vehicles globally, leading to a 24.1% decline in diesel sales in Europe. The scandal prompted a significant shift towards electric vehicles, with plug-in hybrids capturing 9.4% of the market.

1 of 3

Tesla Sales Decline

Tesla, Inc. posted a 48.5% year-over-year drop in European sales in October, per the European Automobile Manufacturers' Association.
BYD Co., Ltd. sold over 17,000 cars in October, showing intensified competition from Chinese brands in Europe.
Analysts expect no quick recovery for Tesla, which offers only two models in Europe.
European automakers push regulatory changes to support the industry amid competition and high energy costs.

1 / 3