Story perspectives

Welsh Entrepreneur Moves to US Amid Funding Struggles

11/29/2025

Summary

Story summary

Zoe Trigwell, a Welsh entrepreneur, says women in business face pressure to appear successful online.
Her viral makeup product led people to assume wealth, yet she could not pay herself a living wage.
Fellow entrepreneur Lauren Bell echoed these sentiments, noting the difficulty women face in securing investment and support.
Despite a recent million-pound investment, Trigwell plans to move her business to the United States due to limited UK support.

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Story summary

Zoe Trigwell, a Welsh entrepreneur, says women in business face pressure to appear successful online.
Her viral makeup product led people to assume wealth, yet she could not pay herself a living wage.
Fellow entrepreneur Lauren Bell echoed these sentiments, noting the difficulty women face in securing investment and support.
Despite a recent million-pound investment, Trigwell plans to move her business to the United States due to limited UK support.