Story perspectives

American Eagle Replaces Sweeney with Stewart Amid Controversy

11/29/2025

Summary

Story summary

American Eagle has replaced Sydney Sweeney (actress) with Martha Stewart (lifestyle guru) as the face of its holiday denim campaign after backlash over Sweeney's ad.
Critics described the tagline "Sydney Sweeney has great genes" as eugenics-like.
U.S. President Donald Trump praised Sweeney amid the controversy.
Martha Stewart's campaign emphasizes a traditional holiday tone, showing denim and decorations.

History

Historical Context

The eugenics movement gained momentum in the United States during the early 20th century, particularly after the establishment of the American Eugenics Society in 1921. This movement promoted selective breeding and led to policies like forced sterilizations, affecting over 60,000 individuals. The recent backlash against genetic messaging in advertising reflects ongoing societal sensitivities to these historical injustices, highlighting the evolution of ethical considerations in media representation.

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Story summary

American Eagle has replaced Sydney Sweeney (actress) with Martha Stewart (lifestyle guru) as the face of its holiday denim campaign after backlash over Sweeney's ad.
Critics described the tagline "Sydney Sweeney has great genes" as eugenics-like.
U.S. President Donald Trump praised Sweeney amid the controversy.
Martha Stewart's campaign emphasizes a traditional holiday tone, showing denim and decorations.

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