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Boston Bruins Introduce New Goal Celebration Inspired by Dairy Queen

11/29/2025, 6:13:31 PM

New Tradition Emerges from a Sweet Encounter

The Boston Bruins have adopted a unique goal celebration inspired by the Dairy Queen Blizzard, a tradition initiated by forward Morgan Geekie. This new celebration, dubbed the “DQ flip,” began during a team outing to a Dairy Queen in Ottawa on November 13, 2025. Geekie, who hails from Strathclair, Manitoba, explained that the idea stemmed from a conversation with teammate Viktor Arvidsson, who was unfamiliar with the practice of flipping Blizzards upside down before serving. The playful exchange led to the team deciding to incorporate this gesture into their goal celebrations.

The Birth of the “DQ Flip”

During the outing, Geekie and his teammates demonstrated the Blizzard flip to Arvidsson, who had never experienced it before. Geekie noted, “If they don’t do it, it’s supposed to be free,” highlighting the significance of the tradition. The celebration gained momentum when Geekie scored the first goal of the night against the Ottawa Senators, although he initially forgot to perform the flip. However, teammate Mark Kastelic, who also scored in that game, remembered the plan and executed the flip, solidifying the new tradition. Geekie remarked, “You can kind of see the guys on the bench do it, too. It’s a lot of fun.”

Growing Popularity Among Teammates

The “DQ flip” has since been embraced by other players, including Tanner Jeannot, who continued the celebration after scoring in a recent game against the New York Islanders. The celebration, while not as choreographed as some other NHL traditions, is gaining traction among the Bruins, fostering camaraderie and excitement on the ice.

Community Engagement: Thanksgiving Pie Delivery

In addition to their on-ice antics, the Bruins are also known for their community involvement. Defenseman Nikita Zadorov participated in the team’s annual Thanksgiving Pie Delivery event, where players distribute pies to local organizations such as St. Francis House and Pine Street Inn. This marks the 16th season of this tradition, which began with Aaron Ward donating turkeys in 2008. Zadorov’s participation reflects the team’s commitment to giving back to the community.

Criticism and Controversy

While Zadorov has been active in community service, he has also faced backlash from fans, particularly during a recent game against the New York Islanders. His comments about the lack of energy from the crowd led to boos directed at him during the game. Zadorov responded to the criticism on social media, urging fans to support their team instead of targeting him.

Verbatim Quotes

  • “I personally think that the Canadian Dairy Queen is above and beyond the American Dairy Queen, which it’s up for debate.” — Morgan Geekie, Forward, Boston Bruins
  • “That was my first goal against Ottawa, my former team,” — Mark Kastelic, Forward, Boston Bruins
  • “Get out of my DMs and go to the rink to cheer for your team,” — Nikita Zadorov, Defenseman, Boston Bruins

The Boston Bruins' new goal celebration and community initiatives illustrate the team's blend of fun and responsibility, fostering both team spirit and community engagement.