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Brighton Apologizes for Offensive Social Media Post

11/29/2025

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Story summary
  • Brighton and Hove Albion apologized for a social media post that outraged Asian followers.
  • The post showed Kaoru Mitoma with a youth player holding FC26 Ultimate Team cards depicting Hiroo Onoda.
  • The image went viral on Chinese social media and drew backlash over Japan's wartime actions in China, following Korean criticisms of Asia marketing.
  • Brighton said there was 'no intention' to offend and acknowledged the error.