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Support Local: Small Business Saturday Returns November 29

11/30/2025

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Small Businesses Supported

Small Business Saturday on November 29, 2025, encourages consumers to support local businesses nationwide.
American Express started Small Business Saturday in 2010 to boost sales for independent retailers during the holidays.
In Corpus Christi, St. Cloud, and Los Angeles, local shops are preparing special sales and events.
The U.S. Small Business Administration notes that spending at local businesses benefits communities, with much of each dollar remaining locally.

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Phoenix Boosts Local Economy

Small Business Saturday on November 29, 2025, aims to boost the local economy by supporting metro Phoenix businesses and promoting sustainable shopping practices.
The 12th annual Phoenix Flea will feature over 125 vendors.
An open-air arts market at Roosevelt Row Apartments will host local vendors.
Uptown Market AZ and Downtown PHX Farmers Market will host local vendors.
GenuWine Arizona will offer unique gifts and handcrafted items at its holiday market.

History

Historical Context

Small Business Saturday was launched by American Express on November 27, 2010, to promote local shopping, contrasting with the big retail focus of Black Friday and Cyber Monday. In 2010, small businesses employed 47% of the private-sector workforce, highlighting their economic significance. By 2024, consumers are expected to spend approximately $22 billion on this initiative, underscoring its ongoing impact on community development.

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Small Businesses Supported

Small Business Saturday on November 29, 2025, encourages consumers to support local businesses nationwide.
American Express started Small Business Saturday in 2010 to boost sales for independent retailers during the holidays.
In Corpus Christi, St. Cloud, and Los Angeles, local shops are preparing special sales and events.
The U.S. Small Business Administration notes that spending at local businesses benefits communities, with much of each dollar remaining locally.

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