Story perspectives
Marfrig's Bold 33% Emission Cut Plan Sparks Controversy
12/1/2025
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Story summary
- Marfrig pledged to cut emissions 33% by 2035 at Cop30, diverging from UN’s 30% by 2030.
- Ruminant Biotech, led by Tom Breen (CEO), plans to market a methane-reducing product in New Zealand and Australia.
- Ruminant Biotech aims to treat 100 million cows by 2035.
- New Zealand lowered methane-reduction targets.
- Ruminant Biotech has secured $33 million in funding, including $11 million from New Zealand and A$3.5 million from Australia.
