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Black Friday Online Sales Surge to $11.8 Billion

12/2/2025

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Black Friday Surge

The U.S. Black Friday online spending rose nearly 10% to $11.8 billion in 2025, per Adobe Analytics.
The rise equals about $1 billion more than 2024, despite consumer confidence dropping from 95.5 in October to 88.7 in November.
November overall spending rose 7.1%, with gains in electronics, apparel, and furniture.
Mastercard SpendingPulse reported a 4.1% increase in total retail sales, with online sales up 10.4%.

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Cyber Monday Decline

U.S. President Donald Trump’s trade war and the European Central Bank’s rate cuts contribute to slower Cyber Monday growth in the United States, with spending up 4% to $13.4 billion.
Europe’s Cyber Monday spending rises 8% to $53.7 billion, widening the gap with the United States.
U.S. consumer confidence falls amid a shaky labor market and a recent government shutdown.
Discounts on gaming consoles are scarce, and major brands warn of price increases.

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Black Friday Surge

The U.S. Black Friday online spending rose nearly 10% to $11.8 billion in 2025, per Adobe Analytics.
The rise equals about $1 billion more than 2024, despite consumer confidence dropping from 95.5 in October to 88.7 in November.
November overall spending rose 7.1%, with gains in electronics, apparel, and furniture.
Mastercard SpendingPulse reported a 4.1% increase in total retail sales, with online sales up 10.4%.

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