Story perspectives

Asia Pacific Retailers Gear Up for Black Friday 2025

12/1/2025

Summary

Story summary

Asia Pacific retailers prepare for Black Friday and Cyber Monday in the 2025 season, with 85% planning to participate.
A DHL report shows nearly 75% of global shoppers plan to buy, led by Thailand and Australia.
Electronics, clothing, and footwear remain key categories.
Pablo Ciano, CEO of DHL eCommerce, says the events hinge on consumer confidence.
Retailers focus on transparency and sustainability to strengthen customer relationships amid uncertainty.

History

Historical Context

Black Friday, established as a major shopping event in the U.S. after Thanksgiving, saw online sales surge to $50.9 billion in 2014, reflecting a shift in consumer behavior. Retailers like Amazon and Walmart capitalized on this trend, with online sales increasing by 20% from the previous year. Today, 85% of Asia Pacific retailers prepare for Black Friday, emphasizing consumer confidence and sustainability.

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Story summary

Asia Pacific retailers prepare for Black Friday and Cyber Monday in the 2025 season, with 85% planning to participate.
A DHL report shows nearly 75% of global shoppers plan to buy, led by Thailand and Australia.
Electronics, clothing, and footwear remain key categories.
Pablo Ciano, CEO of DHL eCommerce, says the events hinge on consumer confidence.
Retailers focus on transparency and sustainability to strengthen customer relationships amid uncertainty.

1 / 2