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AWS Marketplace Surges to 2,100 AI Agents, Introduces New Features

12/1/2025

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Summary

Story summary

AWS Marketplace expanded its AI agent directory from 50 agents at launch in July 2025 to over 2,100 by December.
At re:Invent, AWS introduced 'Agent mode' to improve discovery and deployment of AI agents.
AWS now offers automated private pricing for sellers to streamline transactions.
Matt Yanchyshyn, Vice President of AWS Marketplace, says pricing and deployment norms remain challenging as enterprises and small businesses pursue pilots.

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Story summary

AWS Marketplace expanded its AI agent directory from 50 agents at launch in July 2025 to over 2,100 by December.
At re:Invent, AWS introduced 'Agent mode' to improve discovery and deployment of AI agents.
AWS now offers automated private pricing for sellers to streamline transactions.
Matt Yanchyshyn, Vice President of AWS Marketplace, says pricing and deployment norms remain challenging as enterprises and small businesses pursue pilots.