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Story perspectives

New York's Christmas Tree Sellers Battle Debt and Competition

12/2/2025

32 6 Full Breakdown

Summary

Story summary

The Merchants of Joy reveals a competitive Christmas tree market in New York.
Directed by Celia Aniskovich, the film highlights top sellers including George Smith and "Big" Greg Walsh.
Vendors often incur significant debt and face challenges from bad weather and big-box competition.
Despite this, sellers support each other and share resources when needed.
The seasonal business operates 24/7 from late November to mid-December.

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Story summary

The Merchants of Joy reveals a competitive Christmas tree market in New York.
Directed by Celia Aniskovich, the film highlights top sellers including George Smith and "Big" Greg Walsh.
Vendors often incur significant debt and face challenges from bad weather and big-box competition.
Despite this, sellers support each other and share resources when needed.
The seasonal business operates 24/7 from late November to mid-December.