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New Yorkers Face Tough Christmas Tree Market Struggles

12/2/2025

31 7 Full Breakdown

Summary

Story summary

The Merchants of Joy shows New Yorkers face a competitive Christmas tree market, with top vendors incurring debt amid bad weather and competition from big-box stores.
Directed by Celia Aniskovich, the documentary highlights the struggles of George Smith and the late Greg Walsh.
Greg's Trees continues to operate, honoring Walsh's legacy while vendors rely on each other for support in a high-pressure environment.

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Story summary

The Merchants of Joy shows New Yorkers face a competitive Christmas tree market, with top vendors incurring debt amid bad weather and competition from big-box stores.
Directed by Celia Aniskovich, the documentary highlights the struggles of George Smith and the late Greg Walsh.
Greg's Trees continues to operate, honoring Walsh's legacy while vendors rely on each other for support in a high-pressure environment.