Story perspectives

GivingTuesday 2024 Surges to $6 Billion Amid Challenges

12/2/2025

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Summary

Story summary

GivingTuesday, established in 2012, is a major grassroots fundraising event for U.S. nonprofits and occurs on the Tuesday after Thanksgiving.
This year, nonprofits face higher prices and cuts to government grants, which influence donor behavior.
New tax legislation may encourage charitable giving, particularly among larger donors.
Nonprofits are promoting matching donation programs to boost impact.
In 2024, donations reached $6 billion, signaling a continued increase during this critical fundraising period.

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Story summary

GivingTuesday, established in 2012, is a major grassroots fundraising event for U.S. nonprofits and occurs on the Tuesday after Thanksgiving.
This year, nonprofits face higher prices and cuts to government grants, which influence donor behavior.
New tax legislation may encourage charitable giving, particularly among larger donors.
Nonprofits are promoting matching donation programs to boost impact.
In 2024, donations reached $6 billion, signaling a continued increase during this critical fundraising period.