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Story perspectives

Pizza Prices Soar as Customers Cut Back on Extras

12/2/2025

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Story summary
  • Jerry Carollo, owner of Prima Pizza Kitchen in Somerville, New Jersey, reports fewer orders as customers buy fewer extras.
  • The decline mirrors a broader U.S. trend, with large chains and independents seeing slower sales.
  • The average price of a large cheese pizza has risen to nearly $17.
  • Customers like Bria Celest are surprised by higher costs, indicating some households are financially strained.