Full Breakdown
Hawaiian Airlines Launches Black Friday Ticket Promotion for 2024 Travel
12/2/2025, 2:06:08 PM
Overview of the Promotion
Hawaiian Airlines, part of the Alaska Air Group, is set to launch a limited-time Black Friday ticket promotion aimed at travelers planning trips to the western United States in 2024. The promotion will run from November 28 to December 2, 2023, and offers significant discounts on round-trip economy tickets from Incheon, South Korea, to Seattle, Washington, as well as to five other major North American cities: Los Angeles, Las Vegas, San Diego, Portland, and San Francisco. The travel period for these discounted tickets is from January 17 to April 21, 2024.
Ticket Pricing and Availability
During this promotional period, round-trip economy tickets can be purchased for approximately 700,000 won. However, the number of discounted seats is limited, and final prices may vary based on exchange rates at the time of booking. Yoo Soo-jin, head of Hawaiian Airlines' Korean branch, expressed hopes that travelers will create memorable experiences in Seattle and other western U.S. cities during the Lunar New Year holiday.
Additional Promotions for Japanese Travelers
In addition to the U.S. promotions, Hawaiian Airlines is also offering a Black Friday Sale for flights departing from Tokyo/Haneda and Osaka/Kansai in Japan to various destinations in Hawaii, including Honolulu, Kahului, Lihu‘e, and Kona. Round-trip economy class fares for these flights start at 92,600 yen, with the travel period set from January 14 to January 29, 2026.
Sustainability Initiatives
As part of its ongoing commitment to sustainability, Hawaiian Airlines, alongside Alaska Airlines, is encouraging loyalty members to contribute to sustainable aviation fuel (SAF) initiatives. Atmos Rewards members can earn 500 status points for every $100 donated toward SAF, with a cap of 5,000 status points. This initiative aims to promote the use of renewable fuel alternatives, which can significantly reduce carbon emissions.
Criticism & Opposition
While the promotions are designed to attract travelers, some critics argue that the limited availability of discounted tickets may not meet the demand, particularly during peak travel seasons like the Lunar New Year. Additionally, concerns have been raised regarding the environmental impact of increased air travel, despite the airlines' efforts to promote sustainable fuel options.
Official Statements & Responses
Hawaiian Airlines has emphasized the importance of this promotion for travelers looking to explore the western U.S. "I hope you make memories of the New Year in Seattle, where nature and cities coexist," stated Yoo Soo-jin. The airline aims to provide affordable travel options while also addressing sustainability through its SAF initiatives.
What's Next
Travelers interested in taking advantage of these promotions should prepare for the booking window from November 28 to December 2, 2023. As the travel dates approach, Hawaiian Airlines is expected to provide further details on ticket availability and any additional promotions.
