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Jamie Laing's Candy Kittens to Acquire Graze from Unilever

12/2/2025

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Summary

Story summary

Jamie Laing's Candy Kittens will acquire Graze from Unilever, with completion expected in the first half of 2026.
Unilever aims to streamline its portfolio, focusing on condiments and personal care, as Graze underperformed since 2019, and The Vegetarian Butcher and its ice cream division were sold this year.
Laing stated excitement, noting Graze transformed the UK's healthy-snacking approach.
Unilever's chief executive said divesting underperforming brands will fund the turnaround.

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Story summary

Jamie Laing's Candy Kittens will acquire Graze from Unilever, with completion expected in the first half of 2026.
Unilever aims to streamline its portfolio, focusing on condiments and personal care, as Graze underperformed since 2019, and The Vegetarian Butcher and its ice cream division were sold this year.
Laing stated excitement, noting Graze transformed the UK's healthy-snacking approach.
Unilever's chief executive said divesting underperforming brands will fund the turnaround.