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Daum Breaks Free from Kakao, Eyes AI-Driven Revival

12/2/2025

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Story summary
  • Daum, South Korea's second-largest internet portal, has separated from Kakao, becoming independent since the 2014 merger.
  • The legal provider of Daum's services shifted to AXZ, a Kakao subsidiary.
  • The change aims to boost Daum's competitiveness against Naver and Google via AI-driven innovations.
  • Users will access Daum services through Kakao's integrated account system without disruption.
  • Experts say Daum's revival depends on leveraging its user base and innovative AI applications.