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Story summary
- Amazon's AI chatbot Rufus drove a 75% day-over-day increase in purchase sessions on Black Friday.
- Sessions without Rufus increased by 35%.
- Overall Amazon website sessions rose 20%.
- Sessions involving Rufus surged 35%.
- Record Black Friday spending of $11.8 billion reflects higher prices, with a 7% price rise and 1% fewer orders than last year.
