Japan's New Prime Minister Takaichi's "Work, Work, Work" Catchphrase Sparks Controversy

Sanae Takaichi, who became Japan's first female prime minister after winning the leadership election of the ruling Liberal Democratic Party (LDP) on October 4, 2025, has drawn significant attention for her catchphrase "work, work, work, work, and work." This phrase was selected as Japan's catchphrase of the year, reflecting her commitment to hard work and leadership. However, her remarks have also sparked criticism, particularly in a country known for its long working hours and issues related to "karoshi," or death from overwork.

The Guardian

Takaichi's election marks a historical moment in Japan's political landscape, as she is the first woman to hold the prime ministerial position. Her leadership comes at a time when Japan faces economic challenges, including a contraction in the economy during the third quarter of 2025. Takaichi's statements about abandoning work-life balance in favor of a rigorous work ethic have raised concerns about the implications for workers' health and well-being in a nation already grappling with overwork issues.

The Guardian

Sanae Takaichi, as the leader of the LDP, has positioned herself as a dedicated public servant, emphasizing her desire to contribute to the country. However, her comments have been met with backlash from various groups, including lawyers representing victims of karoshi, who argue that her statements are detrimental to public health. Critics have expressed worry about Takaichi's own health, noting her admission of sleeping only two to four hours a night and her late-night meetings.

The Guardian

In response to the criticism, Takaichi clarified her intentions, stating, “I had no intention of encouraging people to overwork or suggesting that working long hours is a virtue.” She emphasized that her remarks were meant to convey her determination to be an effective leader rather than to promote a culture of overwork.

The Guardian

Critics have highlighted the potential negative impact of Takaichi's rhetoric on Japan's work culture. The legal representatives of karoshi victims have condemned her statements, arguing that they do not contribute positively to a society already facing challenges related to excessive working hours. This backlash underscores the tension between Takaichi's ambitions for economic revitalization and the pressing need for a healthier work-life balance in Japan.

The Guardian

• “I will have everyone work like a horse,” — Sanae Takaichi, Prime Minister of Japan

The Guardian

• “I had no intention of encouraging people to overwork or suggesting that working long hours is a virtue,” — Sanae Takaichi, Prime Minister of Japan

The Guardian

• “But today, I’d like to borrow a famous line from Attack on Titan to conclude my speech. ‘Just shut your mouths. And invest everything in me!!’,” — Sanae Takaichi, referencing a line from a manga during a speech at the FII Priority Asia 2025 conference.

The Guardian

As Takaichi continues to navigate her role as prime minister, she faces the dual challenge of addressing Japan's economic issues while managing public perception regarding her work ethic and its implications for the workforce. Her upcoming initiatives will likely focus on attracting investment and revitalizing the economy, but they will also need to consider the health and well-being of Japanese workers.

The Guardian