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New York Bans AI-Driven Personalized Pricing in Retail

12/2/2025

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Summary

Story summary

New York State enacted the first law prohibiting personalized pricing that uses artificial intelligence and personal data to set online prices.
The law requires retailers to disclose when prices are set by algorithms using personal data.
It has drawn criticism for being too broad and not sufficiently protective, but is seen as a significant step toward regulating data use by businesses.

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Story summary

New York State enacted the first law prohibiting personalized pricing that uses artificial intelligence and personal data to set online prices.
The law requires retailers to disclose when prices are set by algorithms using personal data.
It has drawn criticism for being too broad and not sufficiently protective, but is seen as a significant step toward regulating data use by businesses.