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TelevisaUnivision Launches Microdramas for JCPenney's Holiday Campaign

12/2/2025

Summary

Story summary

TelevisaUnivision launched five 90-second microdramas for JCPenney to reach younger audiences on TikTok and Instagram.
Tim Natividad, president of U.S. advertising sales at TelevisaUnivision, says the series connects traditional telenovelas to modern viewing habits.
JCPenney's campaign highlights the value of gifts during the holiday season.
TelevisaUnivision is exploring more advertising opportunities within its microcontent to attract advertisers seeking to engage younger consumers.

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Story summary

TelevisaUnivision launched five 90-second microdramas for JCPenney to reach younger audiences on TikTok and Instagram.
Tim Natividad, president of U.S. advertising sales at TelevisaUnivision, says the series connects traditional telenovelas to modern viewing habits.
JCPenney's campaign highlights the value of gifts during the holiday season.
TelevisaUnivision is exploring more advertising opportunities within its microcontent to attract advertisers seeking to engage younger consumers.