Story perspectives

PepsiCo Partners with Mercedes-AMG for F1 Fan Experience

12/2/2025

Summary

Story summary

PepsiCo will form a global, multi-year partnership with the Mercedes-AMG PETRONAS F1 Team beginning in 2026.
The agreement integrates Gatorade, Sting, and Doritos into the team's operations.
Gatorade will develop customized hydration strategies for drivers.
Sting will engage fans in emerging markets.
Doritos will enhance fan experiences during Grand Prix weekends through participation by George Russell (Mercedes-AMG PETRONAS F1 Team driver) and Kimi Antonelli (driver) in fan initiatives.

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Story summary

PepsiCo will form a global, multi-year partnership with the Mercedes-AMG PETRONAS F1 Team beginning in 2026.
The agreement integrates Gatorade, Sting, and Doritos into the team's operations.
Gatorade will develop customized hydration strategies for drivers.
Sting will engage fans in emerging markets.
Doritos will enhance fan experiences during Grand Prix weekends through participation by George Russell (Mercedes-AMG PETRONAS F1 Team driver) and Kimi Antonelli (driver) in fan initiatives.