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Dallas Stars Set Merchandise Sales Record in Historic Game

12/2/2025

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Summary

Story summary

The Dallas Stars set a single-game NHL merchandise sales record against the Mammoth at the American Airlines Center.
The after-tax revenue from that game surpassed all prior regular-season and playoff home-arena games, excluding outdoor events.
The record coincided with the launch of the Dallas Stars' black-and-green alternate jersey, a nod to the 1999 Stanley Cup victory.
Brad Alberts, the Stars' president and CEO, credited the fans for the success.

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Story summary

The Dallas Stars set a single-game NHL merchandise sales record against the Mammoth at the American Airlines Center.
The after-tax revenue from that game surpassed all prior regular-season and playoff home-arena games, excluding outdoor events.
The record coincided with the launch of the Dallas Stars' black-and-green alternate jersey, a nod to the 1999 Stanley Cup victory.
Brad Alberts, the Stars' president and CEO, credited the fans for the success.