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Holiday Sales Plummet 30% in DeWitt, Surge in Roanoke

12/3/2025

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Summary

Story summary

In DeWitt, Michigan, small businesses report a 30% holiday sales drop due to rising costs and tariffs.
Nicolette Skerratt, owner of Twisted Craft Cocktails, says the season is critical for survival.
In Roanoke, Virginia, Small Business Saturday was successful, with some shops reporting double-digit increases.
Caroline Dodson of Rodeo Thrift noted a 14% rise from the previous weekend, signaling holiday momentum.

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Story summary

In DeWitt, Michigan, small businesses report a 30% holiday sales drop due to rising costs and tariffs.
Nicolette Skerratt, owner of Twisted Craft Cocktails, says the season is critical for survival.
In Roanoke, Virginia, Small Business Saturday was successful, with some shops reporting double-digit increases.
Caroline Dodson of Rodeo Thrift noted a 14% rise from the previous weekend, signaling holiday momentum.