Back to today’s briefing

Story perspectives

James Cameron Threatens to Leave Avatar Franchise if New Film Fails

12/3/2025

23 2 Full Breakdown

Summary

Story summary

James Cameron, director of the Avatar films, says he would step away from the franchise if Avatar: Fire and Ash underperforms at the box office.
He notes the high costs of each film, calling them 'one metric fuck-ton of money'.
Sam Worthington, who plays Jake Sully, says the film must resonate with audiences, with some scenes already filmed.
Scripts for the fourth and fifth Avatar films are complete.

1 of 1

Story summary

James Cameron, director of the Avatar films, says he would step away from the franchise if Avatar: Fire and Ash underperforms at the box office.
He notes the high costs of each film, calling them 'one metric fuck-ton of money'.
Sam Worthington, who plays Jake Sully, says the film must resonate with audiences, with some scenes already filmed.
Scripts for the fourth and fifth Avatar films are complete.