The Rise of "Mar-a-Lago Face": A Cosmetic Trend in Trump’s Orbit

The term "Mar-a-Lago face" has emerged to describe a distinctive cosmetic look characterized by exaggerated facial features, popularized by figures in Donald Trump's inner circle, including Kimberly Guilfoyle and Melania Trump. This trend has gained traction particularly in South Florida, where the Mar-a-Lago resort is located, and has seen a notable increase in requests among political insiders and the general public alike. Dr. Norman Rowe, a plastic surgeon in Palm Beach, has observed a shift towards what he describes as a “hyper-aesthetic look,” with patients seeking pronounced features such as fuller lips, sharper cheekbones, and a tighter jawline.

Miami New Times

Patients in South Florida often view visible cosmetic enhancements as aspirational, equating a "done" look with success. Dr. Rowe notes that while individuals in cities like New York and Los Angeles may prefer more understated results, South Floridians embrace the bold aesthetic as a status symbol. This cultural shift has led to an influx of requests for procedures that align with the "Mar-a-Lago look," which includes a combination of surgical enhancements and injectables like Botox and fillers.

Miami New Times

Despite the trend's popularity, experts have raised concerns about the psychological implications and potential dangers of pursuing such an exaggerated aesthetic. Dr. Ayman Hakki, a board-certified plastic surgeon, warns that the "Mar-a-Lago face" could lead to distorted features, likening it to the previously criticized "duck look." He emphasizes the importance of maintaining natural proportions and has turned away clients whose requests could result in exaggerated outcomes. Dr. Philip Schoenfeld echoes these sentiments, stating that while minor tweaks can be acceptable, significant alterations that distort reality are problematic.

Daily Mail

Interestingly, the "Mar-a-Lago face" trend transcends political affiliations, with both Republican and Democratic clients seeking similar enhancements. Dr. Schoenfeld suggests that Trump's inner circle's aesthetic has created a perception that attractiveness is essential for acceptance within that sphere. This has led many individuals to desire a look that aligns with the polished appearances of Trump associates, further fueling the trend.

Daily Mail

In addition to surgical procedures, some individuals are opting for makeup to achieve the "Mar-a-Lago face." Celebrity makeup artist Erwin Gomez reports that clients frequently request looks inspired by Melania Trump, aiming for her signature smoky eyes and plump lips. This approach allows individuals to emulate the aesthetic without permanent alterations, showcasing the trend's broad appeal.

Daily Mail

The "Mar-a-Lago face" represents a significant shift in cosmetic preferences, reflecting broader cultural attitudes towards beauty and success. While the trend continues to grow, experts caution against the potential risks associated with extreme cosmetic procedures, advocating for a balanced approach to aesthetic enhancements. As this phenomenon evolves, it remains to be seen how it will influence beauty standards in the future.

Daily Mail

• “They want to look like they’ve invested in themselves, and they’re not shy about showing it,” — Dr. Norman Rowe, Plastic Surgeon

Miami New Times

• “'It becomes dangerous psychologically,' Schoenfeld said.” — Dr. Philip Schoenfeld, Plastic Surgeon

Daily Mail

• “I want to be her. I want to do her smoky eyes. And her very full, plump lips, with the high arch, the very prominent cheekbones.” — Erwin Gomez, Celebrity Makeup Artist

Daily Mail