Story perspectives
Direct-to-Patient Platforms Surge Amid Growing Industry Concerns
12/3/2025
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Story summary
- Direct-to-patient platforms are expanding rapidly in the U.S. to meet demand for convenience and transparency.
- Major pharmaceutical companies have launched DTP initiatives offering integrated services that could alter care pathways.
- The lack of shared standards and governance risks fragmentation and shifts incentives away from patient needs.
- Inconsistent DTP practices may disadvantage smaller manufacturers and confuse patients about pricing.
