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Macy's Raises Sales Forecast Amid Strong Quarterly Growth

12/3/2025

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Summary

Story summary

Macy's, the largest U.S. department store chain, raised its annual comparable-sales forecast after reporting a 3% gain for the quarter ended November 1.
The growth reflects a diverse product range that appeals to discount shoppers and high-income consumers, who account for about half of spending.
Bloomingdale's sales rose 9%, and Macy's now expects annual comparable sales to be flat to up 0.5%, versus a prior forecast of a 1.5% decline.

History

Historical Context

The 2008 economic recession severely impacted U.S. retailers, with Macy's experiencing a 3.9% decline in retail sales. In response, Macy's diversified its product offerings to attract both discount shoppers and affluent consumers, who accounted for 50% of spending. This strategic shift reflects Macy's ongoing adaptation to economic fluctuations, evidenced by a 3% sales growth reported for the quarter ending November 1, 2023.

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Story summary

Macy's, the largest U.S. department store chain, raised its annual comparable-sales forecast after reporting a 3% gain for the quarter ended November 1.
The growth reflects a diverse product range that appeals to discount shoppers and high-income consumers, who account for about half of spending.
Bloomingdale's sales rose 9%, and Macy's now expects annual comparable sales to be flat to up 0.5%, versus a prior forecast of a 1.5% decline.

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