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Columbia Sportswear CEO Challenges Flat-Earthers in Bold Ad

12/4/2025

Summary

Story summary

Columbia Sportswear launched an ad featuring CEO Tim Boyle challenging flat-earthers to find and photograph the "edge of the Earth."
The ad humorously clarifies what does not qualify as the edge.
Tim Boyle highlights assets valued at $100,000, contrasting with Columbia's estimated worth of about $3 billion.
Gert Boyle, Tim Boyle's mother and former Columbia Sportswear CEO, died in 2019, and Columbia named Peter Bragdon and Joseph Boyle co-presidents.

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Story summary

Columbia Sportswear launched an ad featuring CEO Tim Boyle challenging flat-earthers to find and photograph the "edge of the Earth."
The ad humorously clarifies what does not qualify as the edge.
Tim Boyle highlights assets valued at $100,000, contrasting with Columbia's estimated worth of about $3 billion.
Gert Boyle, Tim Boyle's mother and former Columbia Sportswear CEO, died in 2019, and Columbia named Peter Bragdon and Joseph Boyle co-presidents.