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Thanksgiving Online Sales Surge 7.7% to $44.2 Billion

12/4/2025

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Story summary
  • Online sales during the Thanksgiving weekend reached $44.2 billion, up 7.7% from last year.
  • The National Retail Federation (NRF) expects holiday sales between $1.01 trillion and $1.02 trillion, up 3.7% to 4.2%.
  • The Mall of America logged over 235,000 visitors on Black Friday, a record.
  • Shoppers increasingly use artificial intelligence (AI) tools for price tracking and gift suggestions, influencing 20% of global orders.