Story perspectives

Shari Redstone Champions Israeli Storytelling with Sipur Debut

12/4/2025

Summary

Story summary

Shari Redstone, a media executive, transitioned to chair Israeli company Sipur after selling her family's stake in Paramount Global.
At Reuters NEXT, she emphasized storytelling as essential to portraying Israel authentically.
Redstone's Sipur debut was the Emmy-winning documentary We Will Dance Again about the October 7, 2023 Hamas attack.
Sipur plans budget-friendly films and series, including Netflix's Bad Boy, to share Israeli content and spark dialogue despite calls to boycott.

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Story summary

Shari Redstone, a media executive, transitioned to chair Israeli company Sipur after selling her family's stake in Paramount Global.
At Reuters NEXT, she emphasized storytelling as essential to portraying Israel authentically.
Redstone's Sipur debut was the Emmy-winning documentary We Will Dance Again about the October 7, 2023 Hamas attack.
Sipur plans budget-friendly films and series, including Netflix's Bad Boy, to share Israeli content and spark dialogue despite calls to boycott.