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AI Tool Fights Abuse, But Misses Twitter's Impact

12/4/2025

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Summary

Story summary

Social Protect, led by founder Shane Britten, uses AI to reduce abusive messages directed at athletes by scanning Instagram and Facebook for two million abusive terms and hiding offending comments.
It collaborates with Australian sports governing bodies to apply the system.
However, the app does not cover X (formerly Twitter), which accounts for 82% of abuse toward football figures.
It can only scan public posts, leaving direct messages unfiltered.

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Story summary

Social Protect, led by founder Shane Britten, uses AI to reduce abusive messages directed at athletes by scanning Instagram and Facebook for two million abusive terms and hiding offending comments.
It collaborates with Australian sports governing bodies to apply the system.
However, the app does not cover X (formerly Twitter), which accounts for 82% of abuse toward football figures.
It can only scan public posts, leaving direct messages unfiltered.