Story perspectives
Tesla's European Sales Plummet Amid Rising Competition
12/4/2025
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Story summary
- Tesla, Inc. reported a 12.3% year-on-year drop in European sales in November 2025 to 17,000 units.
- France and Sweden fell 57.8% and 59.3%, respectively.
- Norway rose 175% to 6,215 units due to impending tax changes.
- Market share dropped to 1.6% from 2.4% after launching a cheaper Model Y.
- Analysts cite Chinese competition and a shift to hybrids, and Elon Musk's political comments have harmed brand perception in Europe.
