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Chinese Tourists Flock to South Korea, Leaving Japan Behind

12/4/2025

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Story summary
  • A 'Japan alternative' trend has led Chinese tourists to favor South Korea over Japan.
  • Hotel bookings in South Korea rose over 240% year-on-year in late November, with Seoul, Jeju, and Busan as top destinations.
  • China's travel advisory canceled over 1,900 flights to Japan, while South Korea seeks extension of the visa-free policy for Chinese group tourists, which boosted visitor numbers and sales.