Story perspectives

Ferrari and PMI Renew Partnership, Embrace Smoke-Free Innovation

12/4/2025

Summary

Story summary

Scuderia Ferrari HP extends its partnership with Philip Morris International (PMI) after more than fifty years.
The agreement includes the Ferrari Challenge Trofeo Pirelli, and PMI's ZYN will appear on the Formula 1 car beginning with the Abu Dhabi Grand Prix.
Lorenzo Giorgetti, Ferrari's Chief Racing Revenue Officer, emphasized innovation and responsibility.
Both organizations aim to advance smoke-free alternatives and adhere to strict principles for an adult audience.

1 of 1

Story summary

Scuderia Ferrari HP extends its partnership with Philip Morris International (PMI) after more than fifty years.
The agreement includes the Ferrari Challenge Trofeo Pirelli, and PMI's ZYN will appear on the Formula 1 car beginning with the Abu Dhabi Grand Prix.
Lorenzo Giorgetti, Ferrari's Chief Racing Revenue Officer, emphasized innovation and responsibility.
Both organizations aim to advance smoke-free alternatives and adhere to strict principles for an adult audience.