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U.S. Adults Steady in Drinking Habits Amid Economic Strain

12/5/2025

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Summary

Story summary

IWSR data show U.S. adults drink 10–12 drinks weekly, a stable level since 1975.
Current levels are the lowest since 1995, with only a slight decline from the 2021 peak.
Analysts say economic factors, including high interest rates and inflation, drive drinking behavior more than changes in consumer habits.
Gen Z drinking rates have risen, challenging the view that younger generations drink less.

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Story summary

IWSR data show U.S. adults drink 10–12 drinks weekly, a stable level since 1975.
Current levels are the lowest since 1995, with only a slight decline from the 2021 peak.
Analysts say economic factors, including high interest rates and inflation, drive drinking behavior more than changes in consumer habits.
Gen Z drinking rates have risen, challenging the view that younger generations drink less.