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Jon M. Chu Highlights Viral Marketing's Power in Filmmaking

12/5/2025

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Summary

Story summary

Director Jon M. Chu (Filmmaker) emphasizes viral marketing's importance in filmmaking, drawing from Justin Bieber's concert film.
He says storytelling begins before filming and continues after release.
Chu notes the strong bonds formed among the cast of Wicked: For Good.
He credits early exposure to technology for his success.
He maintains an open-minded view of AI's role in filmmaking.

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Story summary

Director Jon M. Chu (Filmmaker) emphasizes viral marketing's importance in filmmaking, drawing from Justin Bieber's concert film.
He says storytelling begins before filming and continues after release.
Chu notes the strong bonds formed among the cast of Wicked: For Good.
He credits early exposure to technology for his success.
He maintains an open-minded view of AI's role in filmmaking.