Back to today’s briefing

Story perspectives

Ulta Beauty Boosts Sales Forecast, Stock Jumps 5%

12/5/2025

47 8

Summary

Story summary

Ulta Beauty Inc. raised its annual sales and profit forecast after strong third-quarter results.
The company now expects net sales of approximately $12.3 billion, up from $12 billion to $12.1 billion.
Comparable sales are projected to rise by 4.4% to 4.7%.
CEO Kecia Steelman said that affordable products and Rihanna's Fenty Beauty help drive sales despite cautious spending.
Ulta's stock rose about 5% after the announcement.

1 of 1

Story summary

Ulta Beauty Inc. raised its annual sales and profit forecast after strong third-quarter results.
The company now expects net sales of approximately $12.3 billion, up from $12 billion to $12.1 billion.
Comparable sales are projected to rise by 4.4% to 4.7%.
CEO Kecia Steelman said that affordable products and Rihanna's Fenty Beauty help drive sales despite cautious spending.
Ulta's stock rose about 5% after the announcement.