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Gen Z Sparks Cigarette Revival Amid Aesthetic Trends

12/5/2025

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Summary

Story summary

Cigarettes are experiencing a cultural revival among Gen Z, despite a history of declines.
TikTok and Instagram showcase smoking as part of the aesthetic.
Searches for 'smoking pose' have risen among 18 to 24-year-olds, including Charli XCX (influencer).
Experts say the trend may reflect a broader shift toward hedonism after 'brat summer,' though effects on smoking rates remain unclear.

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Story summary

Cigarettes are experiencing a cultural revival among Gen Z, despite a history of declines.
TikTok and Instagram showcase smoking as part of the aesthetic.
Searches for 'smoking pose' have risen among 18 to 24-year-olds, including Charli XCX (influencer).
Experts say the trend may reflect a broader shift toward hedonism after 'brat summer,' though effects on smoking rates remain unclear.