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Phoebe Gates Raises $30M for AI Shopping Startup Phia

12/5/2025

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Story summary
  • Phoebe Gates, daughter of Bill Gates, has raised $30 million for Phia, an AI-driven shopping startup with Sophia Kianni.
  • The round values the New York–based company at $180 million after an $8 million seed in September.
  • Notable Capital leads the round, with Kleiner Perkins and Khosla Ventures participating.
  • Phia aims to simplify online shopping with an AI-powered search engine for price comparison and discounts.