Story perspectives
Early Dinner Trend: Gen Z and Millennials Lead the Way
12/5/2025
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Story summary
- Americans are increasingly opting for earlier dinner reservations, with the 5 to 5:30 p.m. time slot becoming popular among younger diners.
- OpenTable data reveal that 53% of Gen Z and 51% of millennials prefer earlier dining.
- Factors influencing this trend include convenience for professionals and the impact of remote work.
- Restaurant owners note that early dining maximizes guest capacity and creates a balanced dining experience.
