Story perspectives

AI Deepfakes Misuse Experts’ Images, Spark Health Concerns

12/5/2025

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Summary

Story summary

Full Fact found hundreds of AI-generated deepfake videos of real health experts promoting supplements and misinformation on TikTok and other platforms.
One case used Prof David Taylor-Robinson's likeness to endorse unproven menopause products.
Taylor-Robinson criticized the misuse of his image and the misinformation involved.
TikTok removed the videos after six weeks.
The Liberal Democrats called for stricter measures against AI deepfakes impersonating medical professionals to protect public health.

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Story summary

Full Fact found hundreds of AI-generated deepfake videos of real health experts promoting supplements and misinformation on TikTok and other platforms.
One case used Prof David Taylor-Robinson's likeness to endorse unproven menopause products.
Taylor-Robinson criticized the misuse of his image and the misinformation involved.
TikTok removed the videos after six weeks.
The Liberal Democrats called for stricter measures against AI deepfakes impersonating medical professionals to protect public health.