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Sydney Sweeney Responds to Backlash Over Denim Campaign

12/6/2025

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Summary

Story summary

Sydney Sweeney (American actress) addressed backlash to her American Eagle denim campaign, whose slogan 'Sydney Sweeney has great jeans' was criticized as tone-deaf and linked to eugenics.
In a PEOPLE interview, she said she was surprised by the reaction and that her previous silence may have contributed to division.
She loves jeans and did not intend to offend.
American Eagle reported strong sales, with items selling out quickly.

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Story summary

Sydney Sweeney (American actress) addressed backlash to her American Eagle denim campaign, whose slogan 'Sydney Sweeney has great jeans' was criticized as tone-deaf and linked to eugenics.
In a PEOPLE interview, she said she was surprised by the reaction and that her previous silence may have contributed to division.
She loves jeans and did not intend to offend.
American Eagle reported strong sales, with items selling out quickly.