Story perspectives
Thriftmas Trend: 81% Embrace Secondhand Holiday Gifts
12/6/2025
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Gen Z Embraces Thriftmas
- Thriftmas is gaining traction as shoppers buy new and gently used gifts from thrift stores.
- The movement aims to save money and promote environmental consciousness.
- A recent study found 81% of shoppers will allocate part of their holiday budget to secondhand items.
- Gen Z leads the shift, with 95% preferring secondhand gifts if cheaper.
- Shoppers increasingly view thrifted gifts as meaningful and high quality.
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