Back to today’s briefing

Story perspectives

BYD Aims to Regain Edge Amid Sales Target Cut

12/6/2025

50 4

Summary

Story summary

BYD Co. Ltd. plans to boost sales by deploying next-generation technology, according to founder Wang Chuanfu.
At a shareholders' meeting in Shenzhen, Wang Chuanfu said the company relies on its 12,000 engineers to regain a technological advantage over competitors.
BYD reduced its 2025 sales target by 16% to 4.6 million units, reflecting a 7% year-on-year increase.
The company faces stiff competition from Xiaomi and Leapmotor in the Chinese market.

1 of 1

Story summary

BYD Co. Ltd. plans to boost sales by deploying next-generation technology, according to founder Wang Chuanfu.
At a shareholders' meeting in Shenzhen, Wang Chuanfu said the company relies on its 12,000 engineers to regain a technological advantage over competitors.
BYD reduced its 2025 sales target by 16% to 4.6 million units, reflecting a 7% year-on-year increase.
The company faces stiff competition from Xiaomi and Leapmotor in the Chinese market.