Story perspectives

Bakery's TikTok Fame Sparks Viral Support Amid Backlash

12/7/2025

Summary

Story summary

Lawrence Du, owner of Montmorency Bakehouse in Melbourne, Australia, leveraged social media to boost the bakery.
The bakery gained popularity through TikTok videos showcasing its Vietnamese-Australian fusion treats.
The success brought challenges, including negative and inappropriate comments directed at staff.
Lawrence Du and his father, Shaun Du, deleted harmful comments and addressed concerns in a viral video that received 12.1 million views to protect their employees.

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Story summary

Lawrence Du, owner of Montmorency Bakehouse in Melbourne, Australia, leveraged social media to boost the bakery.
The bakery gained popularity through TikTok videos showcasing its Vietnamese-Australian fusion treats.
The success brought challenges, including negative and inappropriate comments directed at staff.
Lawrence Du and his father, Shaun Du, deleted harmful comments and addressed concerns in a viral video that received 12.1 million views to protect their employees.