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Trump Pushes Kei Car Imports Amid Market Doubts

12/7/2025

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Story summary
  • U.S. President Donald Trump proposed allowing Japanese kei cars, limited to 660cc engines, to be imported.
  • Transportation Secretary Sean Duffy expressed skepticism about kei cars’ market viability.
  • Trump plans a 15% tariff on Japanese goods that could affect kei cars.
  • The administration is easing emissions standards, reducing fuel economy targets from 50.4 mpg to 34.5 mpg.
  • Critics say Americans prefer larger vehicles, making kei cars unlikely to succeed.