Story perspectives

Schiaparelli Expands with First Permanent Store in Asia

12/8/2025

26 4

Summary

Story summary

Schiaparelli will open its first permanent store in Asia at Hong Kong's Landmark shopping center in January, signaling expansion.
Alexander Li, head of retail at Hongkong Land, says the Landmark location signals the brand's regional commitment.
Elsa Schiaparelli founded the house in 1927 and is known for surreal, bold designs and collaborations with Salvador Dalí.
Schiaparelli operates six permanent stores in major cities and runs pop-ups in Dubai and Osaka.

1 of 1

Story summary

Schiaparelli will open its first permanent store in Asia at Hong Kong's Landmark shopping center in January, signaling expansion.
Alexander Li, head of retail at Hongkong Land, says the Landmark location signals the brand's regional commitment.
Elsa Schiaparelli founded the house in 1927 and is known for surreal, bold designs and collaborations with Salvador Dalí.
Schiaparelli operates six permanent stores in major cities and runs pop-ups in Dubai and Osaka.