Story perspectives

Sydney Sweeney Defends American Eagle Ad Amid Backlash

12/8/2025

Summary

Story summary

Sydney Sweeney, the actress, addressed backlash to American Eagle's jeans ad with the tagline 'Sydney Sweeney Has Great Jeans'.
She said she loves the brand and does not support the views critics linked to the campaign.
She expressed surprise at the reaction and said she aims to unite people and combat hate.
The campaign increased sales by 10% and American Eagle's stock by 26%, and Sweeney hopes for more connection next year.

History

Historical Context

In 2022, American Eagle's advertising campaign featuring Sydney Sweeney sparked controversy, reminiscent of Calvin Klein's 1980 campaign with Brooke Shields. Despite initial positive reception, backlash accused the campaign of promoting eugenics, leading to significant media coverage. Ultimately, the campaign resulted in a 10% increase in sales, highlighting the complexities brands face in balancing marketing strategies with social responsibility amid polarized public sentiment.

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Story summary

Sydney Sweeney, the actress, addressed backlash to American Eagle's jeans ad with the tagline 'Sydney Sweeney Has Great Jeans'.
She said she loves the brand and does not support the views critics linked to the campaign.
She expressed surprise at the reaction and said she aims to unite people and combat hate.
The campaign increased sales by 10% and American Eagle's stock by 26%, and Sweeney hopes for more connection next year.

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