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AB InBev Launches Facility for 0% Beer Production

12/8/2025

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Summary

Story summary

AB InBev opened de-alcoholisation facility in Magor, south Wales, using vacuum distillation to remove alcohol while preserving Budweiser's and Stella Artois's flavor.
Brian Perkins, head of AB InBev's UK operations, says the facility offers an opportunity as 0% beers contributed to a 27% rise in revenue.
Perkins notes pricing concerns but says costs reflect the extra brewing steps, and the investment aims to secure jobs and adapt to consumer habits.

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Story summary

AB InBev opened de-alcoholisation facility in Magor, south Wales, using vacuum distillation to remove alcohol while preserving Budweiser's and Stella Artois's flavor.
Brian Perkins, head of AB InBev's UK operations, says the facility offers an opportunity as 0% beers contributed to a 27% rise in revenue.
Perkins notes pricing concerns but says costs reflect the extra brewing steps, and the investment aims to secure jobs and adapt to consumer habits.